Directed content strategy and led content production for The Change Company, Change Lending (Change Wholesale, Change Home Mortgage), xChange, and ChangeFi (defunct). Led a lean and agile shared services team comprised of a copywriter, social media manager, content creator, and a pair of video editors.
The Change Company Beverly Hills, California 2022
Oversaw multichannel content strategy with the goal of effectively highlighting the SpiritHoods ethos to further boost brand awareness, expand brand equity, and ultimately increase YoY sales. Responsible for developing and executing both B2B and consumer communications including emails, SMS/MMS, blogs, nomenclature, and more. Manages all social media platforms (Instagram, Facebook, Twitter, etc.) with a total community size of nearly half a million users. Strategically created content calendars to coincide with the brand’s bi-weekly release dates, promotional sales, special projects, ‘howlidays’, etc. Solicited and curated high-quality content by establishing relationships with artists, influencers, photographers, videographers, stylists and models. Cultivated partnerships and lasting relationships with like-minded brands, 501(c)(3) nonprofit organizations, agencies, and more. Managed all aspects of giveaways (contests and sweepstakes) including the development of official rules, winner selection, and prize fulfillment. Produced Facebook LIVE Sales, LIVE interviews, and more.
SpiritHoods, LLC Los Angeles, California 2019 – 2022
Led content strategy for owned and program-managed brands, served as lead copywriter for priority projects, and managed the internal team of writers, bloggers, and third-party agencies. Created content for Green Dot properties (nomenclature, packaging, product descriptions, ads, UI/UX flows, blogs, social media, customer care, FAQs, etc.), retail and third-party partners, news and media outlets, and more. Responsible for the growth of the Green Dot Blog, successfully securing 380,000+ unique organic search visits in 2017 (up from 75,000 in 2016).
Green Dot Corporation Pasadena, California 2014 – 2018
Oversaw a total community size over 20MM and boasted an impressive clientele roster–managing over 12 esteemed brand and celebrity accounts that ranged from nonprofits (NPO) to Grammy Award winners. Managed all aspects of the client’s digital persona including digital marketing strategy, promotional partnerships, exploration of new platforms, content strategy, content creation, and more. Made sizable contributions to the Sideshow Network (defunct), LEG’s in-house podcast studio, through coupled production and marketing efforts; overseeing the production of two podcasts including Innovation Crush–a marketing and innovation podcast dedicated to uniting creatives and thought provokers across the globe.
Levity Entertainment Group (LEG) Culver City, California 2012 – 2014
Coordinated marketing initiatives from conception to execution across multiple campaign fronts, with an emphasis in the digital space. Provided progressive methods and conceived creative solutions to expand brand presence within new media. Other responsibilities included market research, social media management, and copywriting (traditional and ‘140-character’ copy), among others.
The Regan Group Hawthorne, California 2011
Assisted the Digital Communications Strategy and International Digital Marketing teams in the execution of creative and strategic online marketing campaigns for domestic and international Sony Pictures movies, including Columbia Pictures, Screen Gems, and acquisition films.
Sony Pictures Entertainment (SPE) Culver City, California 2010
Assembled and executed marketing efforts on a limited budget in a highly competitive, niche fashion industry. Coordinated with stylists for product placement, oversaw community outreach, provided copy for PR/blogs, and social media management, amongst other responsibilities.
Triumvir (defunct) Santa Ana, California 2009 – 2010
